Whereas once the web was a drab, text-based world, there has been a revolution in download speeds over the last two decades that means that now mobile devices are equipped with 4G networks that have images and videos appearing in a flash. This speed revolution has had huge consequences for internet content and in 2020 the video rules all.
Video marketing means using video content as part of an overall digital marketing strategy to promote your brand or product. Both small and large companies are launching video content on a daily basis with huge success. Video content is fun to make and consume and requires little effort from an audience. Communicating your marketing message through video content leaves a strong impression on viewers and will set you on the road to meeting your business objectives. At first, it can be tough to come up with creative and engaging content but worry not – here are some great ideas for engaging your viewers with effective video marketing.
It’s a rule in content marketing that content should add value and that holds true for video marketing as much as anywhere else. Instructional videos are great because they teach the audience something, and no matter what industry your brand sits in, the specialist knowledge you hold will be of interest to your audience. By promoting thoughtful content that teaches an audience you’ll become an industry leader and a household name.
It takes a lot of work to bring a new product to market, so why not show it off? Product videos can inspire your audience and help them understand your product better, so they’ll know just how valuable it is. People love to hear some backstory, so building a strong narrative that explains the development process can be a great way to connect with your audience. Emphasising how the product can improve their life will build a buzz around the product before it even launches, ensuring your new product will be a success.
Corporate videos can be a great way to introduce your business to the corporate world, explaining in an engaging way to potential recruits, investors and customers exactly what the vision is behind your brand, and how it makes you special. As the brains behind a brand it’s important for you to get in front of the camera and articulate your vision. You can use a video like this on the front page of your website and use it on LinkedIn and other social networks to appeal to the best workers in your industry.
Explainer Animation Videos
Many people find visual aids to learning exceptionally helpful and often incredibly complicated ideas can be expressed simply through a graphic representation. That means that people are drawn to well-expressed animations that demystify complex ideas and instrumentalizing this habit can be an excellent strategy in video marketing. Ideas that would be impossible to demonstrate with real actors and props can come to life through animation – give it a go!
Google Play and the App Store are exceptionally competitive marketplaces where oftentimes near-identical products vie for supremacy. In this world an app can live and die by its visibility and an app video can ensure your app gets out there. With so many faulty apps out there, people need to know an app works before they click “download” – an app video that shows true functionality will ensure you shoot up those rankings.
Having your website feature a video on every page is the best way to ensure that visitors to your site stick around. It has been demonstrated that the longer someone stays on your website, the higher the likelihood of converting them into a sale, so an autoplaying video that captures their attention can mean a big return for your business.
Nothing is more effective at converting potential customers into actual ones than a good review and the big smiles in a testimonial video speaks for a thousand words. Testimonials provide the opportunity to show a trusted voice, someone that customers will relate to, singing your praises. Often this is the last thing a customer needs to hear before they commit to buying from you.
The Last Word
Producing great video content can be fun and at the same time have a huge impact on how people respond to and engage with your brand. Video marketing is the present and the future for businesses large and small, and now you know exactly how to get started. That’s a wrap!
About the Author
Beatrix Potter is a writer who is excited about all things digital marketing and thinks video content is the most dynamic way to engage an audience.