Change is the six-letter word that makes most of us cringe.

Ask anyone how they feel about change, and most people will tell you it’s not their favourite thing to experience in life. That’s because change can be incredibly difficult and more than a little stressful—especially when change occurs in the workplace.

Below are four strategies you can implement before, during and after the next change episode in your workplace to ensure your team stays positive, optimistic, and both mentally and emotionally resilient.



It’s amazing how many companies and organisations roll out new changes without ever informing their employees beforehand.

This can lead to confusion, anger, and distrust among employees. People don’t like unexpected losses, and they certainly don’t like to feel as if they’ve lost control.

Wherever it’s possible, it’s absolutely vital for leaders to let their employees ‘in’ on the change that’s soon to take place.

An easy way to accomplish this is to invite them into planning meetings so that they feel they have ownership of the change from the start.



Sometimes, change can be an extensive process. It can last for weeks, months, or even years.

This is a very fragile time for employees because they’re still learning ‘the ropes’ of the change, as well as what to expect at each and every turn. This can often lead to anxiety in some team members, who may feel as if they’re experiencing a loss of certainty and security.

To combat this, it’s important to provide them with a new sense of safety.


Set easy-to-understand timetables that serve as roadmaps for the change and go over new processes in-depth, answering any and all questions employees may have. This will reinstate their feeling of security and allow them to trust the change on a higher level.



As social creatures, we depend on others for support constantly. We want to feel as if we belong.

In too many cases, employee morale has reached an all-time low during change because people no longer feel connected to each other.

As a leader, you can ensure this doesn’t happen by regularly investing in team building activities for your staff.

When you build a solid foundation through such activities, you ensure that your employees can thrive and build healthy workplace relationships with one another—a great tool to lean on during change.



In the wake of a change, some employees may feel left behind because of new tasks that are mismatched with their current skillset.

When people don’t feel they have the skills to perform a job well, it can lead to stress, anxiety, and frustration, which eventually results in low morale and poor performance.

Fortunately, this is easily remedied.

Keep your employees sharp and on top of their game by continuously providing training, education, mentorship and support during and after times of transition.

When you invest in your employees’ skillset and talents, you not only make your team stronger but you also equip an individual with the confidence to perform a job well and the dedication to contribute their best work to the team moving forward.


When you employ the four strategies above, you’ll create a work environment that feels not just positive but cohesive as well.

The more people feel as if they’ve been heard, guided, supported, and developed, the more they’ll feel capable of facing the changes that your company faces, making for a stronger, more adaptive, and happier team.

There are many warning signs to look out for when it comes to an ineffective team, and they should never be ignored. After all, the efficiency of your team determines the volume of your work output, the quality of that work, whether or not deadlines are achieved, and whether or not project goals are accomplished and key performance metrics met.

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When thinking about hiring mums, I often reflect on years ago when I used to manage recruitment for a large online business. Whenever I’d get an application from an entrepreneur I’d immediately turn them down because I thought their skills wouldn’t be a good fit, they didn’t fit the brief and they wouldn’t want to work for someone else for too long. 

Wrong.  In fact, my mantra now is “Always hire the entrepreneurs!”. The skills, resilience and work ethic needed to be an entrepreneur means there’s a high chance they’ll be successful anywhere. 

Now my new hiring tip is mums. Why? Well, let’s look at the skills you want in an employee.

Time management

If you’re anything like me, chances are you get way more done on the last day before you head off on a holiday because you know exactly what you need to get done before you go and you have a hard deadline. This is how mums approach Every. Single. Day. They just don’t have time to muck around. 


One thing you can be sure of in business that things will get hard on a regular basis. You want employees who can rise above the stress and keep a clear head. Being a mum dramatically changed my definition of stressful. Give me a tough day at work over dealing with a screaming, wriggling child whose nappy hasn’t been able to contain a truly astounding amount of explosive poo on less than four hours sleep over the past three days combined. Hiring mums cannot builds resilience in your team.


Things don’t always go to plan and the ability to be flexible and find a way around problems rather than grinding to a halt at the first sign of difficulty is a crucial skill. This pretty much describes every day of my life since becoming a mum. I feel like Macgyver half the time, using whatever is at hand to get the job done and changing plans at the last second to accommodate my daughter Izzy is the norm.


In any team you need people with empathy, especially in your leaders. Empathy is the grease that keeps a team working well together, and customers happy. Needing to learn how to provide for a small human who can’t talk is a great lesson in empathy. And when they can talk, they’re still learning to control their emotions and feelings which can challenge and grow those empathy muscles in a big way.

Hiring mums is great for your leadership team

In my experience, mums tend to make strong leaders. Just like each child is different, with different needs and wants, the same is true of adults too and parents seem to intuitively get this with those they manage. It’s also pretty hard to get kids to do anything you want and you quickly develop mastery of creating a compelling vision and getting everyone on the same bus to get there as a team.


This is probably the most important one for me. Having Izzy quickly realigned what’s actually important in my life. So many things I used to feel were important suddenly didn’t feel all that important anymore. This has translated directly into business for me, I find it much easier to let things go and find myself asking questions like “is this the best for the business, or am I doing it for me?”. This is a trait I really look for in my team – the ability to check your ego at the door.

About Libby Babet

Libby is co-founder of upcoming immersive business and wellness retreat for women hosted, Nurture Her, hosted 18-22 October in Fiji, which has attracted fantastic speakers including Julie Bishop. A wellness guru who has appeared as a trainer on The Biggest Loser: Transformed, Libby also owns several fitness studios and a healthy snack business with two brands, Chief Bar and Beauty Food.

What if you entered a room with five people waiting for your presentation and you won the deal after fifteen minutes? Or does this seem too good to be true? One year ago I was in this exact situation and it forced me to consider how to profile a customer.

I got a phone call from a CEO with an invitation to pitch my ideas to their company on how I would help them build their new company culture and develop their first line leaders, after a merger.

I knew that I was the last out of four consultants to present my ideas. “Normal” consultants would start their presentation by introducing themselves with their knowledge, experience and highlights of their offer. Is that familiar to you? Did you experience how monotonous it can be when someone does this?

Never do that! With this, you would miss the opportunity to profile your audience and to engage them, so that you get to know what is really important to them. Profiling your customer starts days, or even weeks, before with intense research.

There are two types of customers you need to profile (no matter what you have to offer)

  • The company itself
  • The decision maker as an individual

Concerning the company, you should find out:

  1. What is the companies products or services? High price, medium, low?
  2. What is the situation concerning their market? Expansive, stagnant or shrinking?
  3. Do they have many branches and, if so, in which countries?
  4. How many employees are there?
  5. Do they have a vision, mission or any guidelines?
  6. And anything else you could ask them upfront?

In my specific situation, I could rarely find something about the two previous companies, before they had the merger, concerning their leadership habits or their vision. So what would you have done?

I called the CEO and asked whether they could provide some information about their past. Anything would be helpful – I said to them – because I would suggest not to ignore what eventually had worked in certain areas and to acknowledge what made each company successful, to build the new culture from there.

They provided this information and I was able to get an impression of what was important to both companies. Now I could prepare my presentation based on my knowledge of how to profile a customer, their values, needs and desires, enriched with new possibilities for a greater future.

Concerning the decision maker as an individual, you should know and perceive:

  1. How many and which hierarchy levels will be present with which responsibility? This is also easy to find out. Just ask.
  2. The second is your ability to perceive the character of each person so that you can address each person individually.

Here is how it works:

How to profile a customer you ask? You have four elements to profile a person:

  • A handshake when you first say hello.
  • Eye contact, mimic, gesture when they place themselves or when they already sit at the table.
  • The tone of their voice.
  • Behaviour during your presentation.

How does a handshake, eye contact, mimic, gesture, tone and behaviour come together and is visible for you at the very beginning?

  • A strong handshake can give you the information that this person knows what they want. They will have direct and sometimes intense eye contact as they scan you inwardly. Their voice can be loud, precise or demanding. They may take over the conversation. They may mention in between what they like or dislike. Normally they are ready to make decisions soon after your presentation.

To win this person, you should integrate them into your presentation. Ask them questions and ask them about their experience. Acknowledge what they have accomplished already.

  • A “normal” handshake can indicate a balanced person. Their eye contact is friendly. Most of the time this person has integrative gestures. Their voice is moderate. They tend to open the conversation with a smile. They will ask questions but will wait until it is appropriate. Or they will ask – “may I ask a question?”. While the “strong” customers will just jump into your speech. The “moderate” customer loves to repeat at the end what they have learned and how the procedure will go on.

To win this person you can mention their integrative ability. This could be helpful for future cooperation. You could create a picture of the role they could have in the upcoming process. Be careful to integrate the strong customer as well!

  • A “soft” handshake indicates a more introverted person. When you first meet this person, they will not maintain eye contact or a handshake for a long time. They will not talk a lot and if they do speak, their tone is calm and quiet.

Don´t mislead yourself. Many introverted customers are very precise in observing what´s going on, are the grey eminence behind the scene and are the real decision maker! If you do not ask them a question during your presentation, they normally won’t say anything. However, they will register that you probably dismissed them.

Now, it´s your turn. You have all the information about the company. You have actioned this advice on how to profile a customer and met them. What do you do to win the deal?

Reflect on yourself when considering how to profile a customer

You set yourself up to win in raising your energy

With every handshake, be aware that your energy flows from you and through them, and then back to you and through you. Think of it as though you are inhaling and exhaling through everything you get in contact with. This is what I did in this particular situation. So I embraced everyone energetically.

I opened my presentation by asking them questions. For example:

“Before I start with my ideas concerning the new company culture we can create together I would like to ask you some questions.”

This immediately places them in a position of power and importance. Not me or my company. I presented myself strongly by wording statements and questions carefully to imply we will be working together in future.

During my presentation, I asked everyone questions, including customers that appeared to be introverted, and asked them for their perspective and point of view.

What was the result of my informed customer research? In their feedback after my presentation, they told me that I had them within the first 15 minutes because I did not present myself as a “hero” but asked and considered what was important to them as a company, and as individuals.

Imagine what this could mean for you and your business

You should take the lead in actively integrating everyone and everything. Don’t be afraid to ask questions of the customers you profile and don’t judge anything you perceive. Build your awareness, research avidly and, most importantly, have fun. You may find that you’ve won the game!

Beate Nimsky

About the author

Beate Nimsky is an inspirational catalyst for change and works with CEOs, business owners, entrepreneurs and leaders in companies developing their leading abilities. She has been a pioneer in consulting and implementing value-driven cultures in companies for more than 25 years. She is a certified Right Voice for You facilitator, a specialty program from personal development organisation Access Consciousness® and includes all the Access® tools within her coaching and consultations.