Great businesses are born and developed every day. Yet with the constant pressure of making money, remaining ahead of trends, staying afloat and thriving in a competitive and overcrowded marketplace, it’s no wonder business owners turn their attention to ‘experts’ and outside opinions to improve their business. As a business owner, what happens when a once-thriving business suddenly declines? Is it the market, the conditions or something even less conspicuous… you simply lost your way?
How business owners can stay accountable and true to themselves
Review your reasons for why you are in business
List the reasons you decided to start your business in the first place. Once you have listed these reasons, ask yourself, are you still are aligned with these, or have things changed for you since you first established your business? Are you are still contributing in the same way you did when you first started? If not, what needs to change? Take the time to brainstorm to ensure you are really honest about your current feelings and reasons.
Take a moment to get some honest feedback
Our customers and clients can offer valuable feedback, as after all, they are the ones who already engage with you, and may continue to do so. These are the opinions other than your own, that you may need to explore. Make a few phone calls to gather this information on their experiences with you. Listen to the feedback and consider the responses to this collective information. How can you adjust different areas of your business that may need improving, and strengthen the ones that are valued?
Take time out for you
What activities outside of your business make you happy? Ensuring we have regular time in our personal lives to exercise, connect with loved ones, engage in hobbies, or to simply rest, impacts our ability to feel happier, energised, and more engaged in our business. We are less reactive and more proactive in our business operations and decisions. This investment in ourselves is invaluable and allows for greater long-term sustainability to continue running a successful business.
Do a ‘gap’ analysis
Take an inventory of your business. Where are you now and where do you want to be in one year, 10 years from now? What are you good at? Who do you need to hire? Who are your clients now? What clients do you want to work with? Who are the clients you do you not want to work with? What products and services can you offer? Are there additional revenue streams? Take a broader look at your business, your life, your targets and be accountable.
Project Manage Yourself
Ask yourself what daily, weekly, and monthly action steps you can take today, that will create change or improvement in your business? Use tools that can help you do this easily and successfully. Many digital applications now make this helpful to keep yourself, and your team, on track. This can reduce the feeling of overwhelm, improve efficiency, and develop a sense of achievement.
Measure your success
It is important to give yourself feedback about where you are now and where you are going. What activities are you doing now that will grow your business and help you achieve the targets you have set? How can you measure those? Is it by looking at the numbers – an increase in revenue, profit or cash flow? Or is it looking at how much fun, joy and adventures are you having in your business? Or is it both? Whatever that measurement is will shine clarity on the choices and actions you would like to continue or adjust.
You create your experiences just as you create your business. You are also accountable for what you create. Be honest of where you need to improve, or become more efficient, and enjoy your business again.
About the author
Arlene Schmidek is a Being You facilitator and has been in the industry of business, life and wellness development for more than 30 years. Arlene is co-owner of a multi-million dollar family-owned dealership, which is now celebrating its 44th year of operation, in addition to being a co-founder of a consulting and training business. She brings a wealth of experience across many disciplines, coupled with a passion for creating positive change with her work with Access Consciousness.