Well-heeled: Australian women and the heels we wear

“What’s in a shoe?” I hear you ask.  Is the height of the heel in direct correlation to the extent of a person’s ambition?  What about a flatter heel?  Does footwear comfort equal comfort in addressing senior management, new clients or team members?

Clothes maketh the man, so what do shoes say about women?

Jodie Fox, co-founder of Shoes of Prey, and her team gathered data nationwide to find out the shoe habits of women in each state.

“It’s interesting that despite a relatively homogenous fashion offering around Australia in high street stores, there are clear distinctions in preferences for different heel heights and shoes between the Australian states. Each state definitely has its own shoe identity”, she says. “The average preferred heel height is declining around the world – down to 8.1cm from 8.9cm in the last two years”.

“The global decline in average heel height can, in part, be attributed to the fact women can now choose a heel height that suits them”.

Jodie is quick to point out that, due to the rise in popularity of customisable fashion, women are now choosing heel sizes that suit them, rather than relying what’s available in stores.  “But certainly a much wider range of heel heights are now considered just as fashionable — shoe-lovers who still want high-end fashion, with a few customised tweaks to a traditional high heel, can get the perfect solution,” she said.

 So, on this, our Red Heel Day, let’s take a look at how we stack up nationwide:

Australians wear above global average heel height

Globally, the average heel height is 7cm, but Australian shoe lovers wear, on average, an 8.3cm heel.

West Australian women wear the highest heels on average of all the states

South Australians and Canberrans wear the lowest heels.

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Queenslanders are most likely to choose flats

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Women from New South Wales like their heels high

They are the most likely to choose mid-height heels (7cm) and second most likely to choose high heels (10cm). They are least likely to choose flats and kitten heels (5.5cm).

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Victorians are the most likely to choose high heels (10cm)

South Australians are most likely to choose kitten heels (5.5cms)

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Canberrans are the least likely to wear high heels

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Thank you to Jodie Fox and the rest of the Shoe Gurus from Shoes of Prey for their insight and images.