“What’s in a shoe?” I hear you ask. Is the height of the heel in direct correlation to the extent of a person’s ambition? What about a flatter heel? Does footwear comfort equal comfort in addressing senior management, new clients or team members?
Clothes maketh the man, so what do shoes say about women?
Jodie Fox, co-founder of Shoes of Prey, and her team gathered data nationwide to find out the shoe habits of women in each state.
“The global decline in average heel height can, in part, be attributed to the fact women can now choose a heel height that suits them”.
Jodie is quick to point out that, due to the rise in popularity of customisable fashion, women are now choosing heel sizes that suit them, rather than relying what’s available in stores. “But certainly a much wider range of heel heights are now considered just as fashionable — shoe-lovers who still want high-end fashion, with a few customised tweaks to a traditional high heel, can get the perfect solution,” she said.
Australians wear above global average heel height
Globally, the average heel height is 7cm, but Australian shoe lovers wear, on average, an 8.3cm heel.
West Australian women wear the highest heels on average of all the states
South Australians and Canberrans wear the lowest heels.
Queenslanders are most likely to choose flats
Women from New South Wales like their heels high
They are the most likely to choose mid-height heels (7cm) and second most likely to choose high heels (10cm). They are least likely to choose flats and kitten heels (5.5cm).
Victorians are the most likely to choose high heels (10cm)
South Australians are most likely to choose kitten heels (5.5cms)