There are so many wonderful leaders, past and present, that we can learn from for our own journeys. As such, we have compiled a great selection of our favourite inspirational quotes for leaders like you! Use them when you need a little extra pep, you’re feeling unmotivated or you just need a friendly reminder that your goals are amazing and achievable.

PS – save your favourite quote cards to an album on your phone and read them anytime you need a blast of motivation.

1. “Take criticism seriously, but not personally. If there is truth or merit in the criticism, try to learn from it. Otherwise, let it roll right off you.” – Hillary Clinton

2. “If you can dream it, you can do it.” – Walt Disney

3. “A goal is a dream with a deadline.” – Napoleon Hill

4. “You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” – John C. Maxwell

5. “You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you.” – Maya Angelou

6. “Money never starts an idea: It’s the idea that starts the money.” – Mark Victor Hansen

7. “Great things never came from comfort zones.”

8. “All great things begin with a vision… a dream.” – Estee Lauder

9. “If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.” – Jim rohn

10. “Old ways won’t open new doors.”

11. “Always remember to fall asleep with a dream and wake up with a purpose.”

What are your favourite inspirational quotes for leaders? Let us know in the comment section below.

Don’t forget to check out our Instagram for your daily dose of motivation!


Whereas once the web was a drab, text-based world, there has been a revolution in download speeds over the last two decades that means that now mobile devices are equipped with 4G networks that have images and videos appearing in a flash. This speed revolution has had huge consequences for internet content and in 2020 the video rules all.

Video marketing means using video content as part of an overall digital marketing strategy to promote your brand or product. Both small and large companies are launching video content on a daily basis with huge success. Video content is fun to make and consume and requires little effort from an audience. Communicating your marketing message through video content leaves a strong impression on viewers and will set you on the road to meeting your business objectives. At first, it can be tough to come up with creative and engaging content but worry not – here are some great ideas for engaging your viewers with effective video marketing.

How-To Videos

It’s a rule in content marketing that content should add value and that holds true for video marketing as much as anywhere else. Instructional videos are great because they teach the audience something, and no matter what industry your brand sits in, the specialist knowledge you hold will be of interest to your audience. By promoting thoughtful content that teaches an audience you’ll become an industry leader and a household name.

Product Videos

It takes a lot of work to bring a new product to market, so why not show it off? Product videos can inspire your audience and help them understand your product better, so they’ll know just how valuable it is. People love to hear some backstory, so building a strong narrative that explains the development process can be a great way to connect with your audience. Emphasising how the product can improve their life will build a buzz around the product before it even launches, ensuring your new product will be a success.

Corporate Videos

Corporate videos can be a great way to introduce your business to the corporate world, explaining in an engaging way to potential recruits, investors and customers exactly what the vision is behind your brand, and how it makes you special. As the brains behind a brand it’s important for you to get in front of the camera and articulate your vision. You can use a video like this on the front page of your website and use it on LinkedIn and other social networks to appeal to the best workers in your industry.

Explainer Animation Videos

Many people find visual aids to learning exceptionally helpful and often incredibly complicated ideas can be expressed simply through a graphic representation. That means that people are drawn to well-expressed animations that demystify complex ideas and instrumentalizing this habit can be an excellent strategy in video marketing. Ideas that would be impossible to demonstrate with real actors and props can come to life through animation – give it a go!

App Videos

Google Play and the App Store are exceptionally competitive marketplaces where oftentimes near-identical products vie for supremacy. In this world an app can live and die by its visibility and an app video can ensure your app gets out there. With so many faulty apps out there, people need to know an app works before they click “download” – an app video that shows true functionality will ensure you shoot up those rankings.

Website Videos

Having your website feature a video on every page is the best way to ensure that visitors to your site stick around. It has been demonstrated that the longer someone stays on your website, the higher the likelihood of converting them into a sale, so an autoplaying video that captures their attention can mean a big return for your business.

Testimonial Videos

Nothing is more effective at converting potential customers into actual ones than a good review and the big smiles in a testimonial video speaks for a thousand words. Testimonials provide the opportunity to show a trusted voice, someone that customers will relate to, singing your praises. Often this is the last thing a customer needs to hear before they commit to buying from you.

The Last Word

Producing great video content can be fun and at the same time have a huge impact on how people respond to and engage with your brand. Video marketing is the present and the future for businesses large and small, and now you know exactly how to get started. That’s a wrap!

About the Author

Beatrix Potter is a writer at Studydemic who is excited about all things digital marketing and thinks video content is the most dynamic way to engage an audience.  


Having a night in? Check out these movies and TV shows with women in leadership demonstrating the amazing strength, knowledge and entrepreneurship of strong female leaders. Whether you’re into comedies, documentaries, history or rom-coms, these characters are sure to inspire you!

The Mindy Project

 

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Full of hilarity, sass and quick wit, Mindy Khaling plays a fast-paced OB/GYN, who starts her own fertility business from the ground up and offers free medical support to women struggling to access health care.

The Chilling Adventures of Sabrina

 

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A world away from the 90s version of Sabrina the Teenage-witch. 2018 Sabrina shows great strength in standing up against deeply rooted biases. If you enjoy spooky thrillers and movies about witchcraft then it’s worth a watch.

Hidden Figures

 

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Hidden Figures shows the journey of three mathematicians who work at the National Aeronautics and Space Administration (NASA) in the 1960s. The film highlights the deep racism and sexism that the women faced while being incredible leaders in STEM.

The Marvelous Mrs Maisel

 

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While the leading lady may be Mrs Maisel, we’re particularly impressed with her co-star Alex Borstein, who plays Suzie Myers. Suzie struggles to find her feet in her career until her instincts tell her to take the plunge and go down the path of entrepreneurship, starting her own business as an agent. The new business owner experiences ups and downs, making some great decisions and also ones that she’s not proud of. 

The Crown

 

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Highlighting that royalty is not always as glamorous as it looks, The Crown shows a young Queen Elizabeth growing into her role as leader of a monarchy.

Rabbit Proof Fence

 

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Set in 1931, Rabbit Proof Fence shares the journey of three incredible Indigenous Australian girls who walk through Australia back to their community, Jigalong, after being forcibly removed from their families and trafficked 2400km away by law enforcement. 

Becoming 

 

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Becoming follows Michelle Obama’s journey as she goes on tour for her recent book release, sharing the stories of the and the students and women she meets along the way. 

The Bold Type

 

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Watch as these city-based millennials navigate job promotions, career changes, humanitarian issues, sexuality and owning their individual identities.

Scandal

 

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This seven-season tv show is a political drama starring Kerry Washington’s as Olivia Pope, the founder of a crisis management firm and Chief of Staff in the White House. The show is dramatic, fast-paced and witty.

Big Little Lies

 

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Filmed in an extremely cinematic manner, Big Little Lies demonstrates women supporting each other throughout a tough time. 

Younger

 

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Liza Miller, a single mum in her 40s, returns to work at a publishing house under the disguise as a 20-ish year old. 

 

What’s your favourite movie or tv shows with women in leadership?


With more and more of the media we consume being digital, you may have heard a lot of terms about video quality being tossed about. SD, HD, QHD, 4K, and so on. You may also have heard them if you’re in the market for a new TV or computer monitor, or even a new smartphone.

In this article, I’ll explain the various terms, and what they mean to you when it comes to streaming media, as well as when purchasing gadgets with screens.

The Basics

Everything displayed on an electronic screen is made up of a series of tiny dots, called pixels. Images are formed by giving each pixel a different colour, so they make up what you see on the screen. The smaller a screen manufacturer can make a pixel, the more of them you can cram onto a single screen. The idea is to have them so tiny that you can’t see the individual pixels unless you look very closely–what Apple has called their “Retina Display”, for example, although this technique is used by all manufacturers for their high-end products.

Video quality, then, is based on the number of pixels sent to your screen. If the number of pixels in the video is considerably less than the number of pixels on your screen, then the video displays in a very small portion of your screen. If you force it to enlarge to the whole screen, the video will look blocky as many pixels on your screen are used to represent one pixel in the video.

If the number of pixels for the video is bigger than the screen, then only part of the video will be displayed on the screen (if it’s able to display the video at all). If you’re lucky, you can drag it around to see the full picture, otherwise you’ll be stuck with that little corner. As you can see, matching screen size with video quality is quite important!

Of course, there are also other issues to consider such as refresh rate, and whether every line or every second line is refreshed each time. But for this article, we will simply be looking at pixel sizing.

Standard Definition (SD)

Standard definition videos are 720 pixels wide, by either 480 or 576 pixels tall. Although strictly, SD videos are meant to have a 4:3 ratio, the 576 pixels is used by Australian broadcasters for standard definition shows.

Unless specifically stated, almost all free-to-air TV is transmitted in SD. Same with cable TV–in Australia, for example, you need to pay $10/month extra on Foxtel to have access to their high-definition (HD) channels, and only selected ones are available.

Most videos online are available to stream or download in SD. Why would you choose standard definition over high? For the amount of data you would use. Netflix, for example, estimates that you would use about 700MB an hour streaming a SD video. Youtube, which uses different methods of processing and streaming videos, uses around 240MB an hour. If you have strict data limits from your internet service provider or are using mobile data, the data usage is something to keep in mind!

High Definition (HD) – 720p

To confuse the matter, there are a few different definitions of HD. One of those is 720p, though strictly speaking this is noticeably lower definition than the other HD standards. The “p” on the end refers to how the picture is refreshed–it stands for “progressive”, meaning all lines are refreshed on each picture refreshed (as opposed to “i” for “interpolated”, where only every second line is refreshed).

720p HD videos are 1280 pixels wide by 720 pixels tall. It’s mainly used for online streaming–you’ll notice it’s one of the options on Youtube. This will use about 450MB an hour. Netflix doesn’t explicitly specify how much data 720p HD uses, as they include it in their “High” video quality settings together with the higher resolution HD videos. All the official site says is “up to 3GB an hour for HD”.

It’s important to note that some manufacturers market TVs and screens as HD displays when they are 720p, and you should be aware that this is lower definition than what those same manufacturers term as “True-HD” displays.

High Definition (HD) – 1080p/i

This is marketed as “True-HD” or “Full-HD”, to distinguish it from the 720p HD videos and displays. These videos are 1920 pixels wide by 1080 pixels tall. 1080i is the general standard for HD TV broadcasts, while 1080p video is used on Blu-Rays.

1080p would use the most amount of data for HD video quality on Netflix, which is about 3GB an hour. Youtube will use about 750MB an hour. Note that many videos on Youtube are not available in HD, though that number is quickly growing.

When purchasing a flat-screen TV, this should be the standard you go for.

4k Ultra HD

This is the latest next-gen standard. A 4k resolution is 3,840 pixels wide by 2,160 pixels tall–in total, four times the pixel density of 1080p. There are only a few TVs out at the moment with a 4k resolution, and you’ll pay through the nose for them. No TV stations currently broadcast in 4k, so it will be a long while before you get any decent use out of your expensive TV anyway!

That said, Netflix does offer some content in 4k. But it will use up 7GB an hour, so tread carefully! Also, there are now video recorders and smartphones that can record 4k video, so you can shoot and show off your home videos in 4k as well.

Don’t get this confused with other similar terms you may have seen thrown around, mainly in the smartphone space–qHD and Quad HD (also, confusingly, called QHD). qHD stands for quarter-definition HD, meaning it’s a quarter of the pixels of 1080p HD. Quad HD is four times the pixels of a 720p display, so while it’s higher than a 1080p display, it’s still not 4k.

Featured image: Ifa zeigt flaches Fernsehen


We’re kicking off a new Technology series in March, and kicking off our shoes to show you a different side of some incredible, inspiring women in the tech industry.

Our first interview is with Angela Fox. You may know her as the Managing Director of Dell Australia and New Zealand. She’s one of a growing number of high-ranking women in the technology sector, and has been instrumental in guiding Dell A/NZ through the recent global shake-up stemming from its privatisation.

But Angela is also a committed family woman, a pragmatist, and her beginnings back at university may surprise you! Read on for four things you didn’t know about Angela Fox!

What is one thing that we don’t know about your career?

Angela: Most people are surprised when they hear that I have a Bachelor of Science majoring in Zoology–this doesn’t seem very logical to some people! When I graduated there was a number of outstanding graduate programs, that judged you on having succeeded in obtaining your degree at a reasonable level, and having characteristics that companies were looking for. Many corporations were still taking on generalist intake, it didn’t really matter what your background was. I think it is getting tougher these days, graduates are being hired in their specialist area, such as Marketing or Finance.

What is one thing that you can share about your day-to-day life?

Angela: My husband and I don’t have any family in Sydney, and only one family member in Australia. Because we don’t have family around us, we have a daily ritual of multiple Skype calls to allow us to stay in touch with our families and to let our daughter keep day to day communication with her family – from aunts, uncles, cousins to grandparents. This ritual is very important to us.

What is your personal philosophy?

Angela: Truly believe that you have to live in the moment and seize the opportunity. While I am not a reckless person, you can’t beat yourself up for something in the past. It is that old adage: you can influence the future but you can’t change the past. While you have to take the learnings from the past, I am not big on beating yourself up over things that you can’t change. I am relatively pragmatic and I look for the positives and ways to always improve, learn and get on with it.

What is one piece of technology that you can’t live without?

Angela: I can’t live without mobile devices. From the laptop that I use at the office, to the tablet device I use for business and pleasure to my good old mobile phone! For me, there isn’t one thing: it is symptomatic with what is happening with technology, we are all leveraging multiple devices! I recently read an interesting article about “technology addiction”. Learning to turn the device off is part of it; you can’t neglect old-fashioned face-to-face communication.

We have a longer interview with Angela coming up next week, so don’t forget to check back in for that!


Tablets and smartphones have definitely changed the way that we work both in the workforce, in our businesses and at home. The consumption of content is mainly via portable devices, and such habits won’t be going away any time soon.

A survey conducted by Salesforce into Mobile Behaviour (2014) found that 85% of respondents commented that mobile devices were a central part of their lives. Sometimes, it is easier to read, peruse social media and surf the Internet from a tablet device rather than a smaller screen of a smart phone. Portable devices can also help streamline your day-to-day workflow, fitting into the cracks of your life and increasing your efficiency.

Here are four ways that tablets can improve your workflow.

Access and Cost

One of the annoyances I find in using a laptop in a meeting is the length of time to get the device started and get into the application I need. Since the iPad came out in 2010, our family rarely uses a laptop for browsing the Internet unless we are already on the computer and using it for research.

Accessibility has also been improved for all different learning styles with the introduction of tablets. If you require bigger text for reading, voice-over to read instructions and accessibility shortcuts tablets are able to deliver these options without costing thousands of dollars.

Collaboration

In the age of changing ‘digital work habits’ being able to improve collaboration is a key part to our daily work lives. Ever tried to collaborate while sitting around a laptop and struggle to see the screen?

A laptop is very much a personal tool, handing over access to someone’s laptop is very different to a tablet where it seems to be a more shareable device.

Sharing Information

With many tablets you can quickly share information either through Bluetooth technology or via AirDrop (iOS), Chromecast (Android), Play To (Windows Phone) and other manufacturer-specific features. For example it is much easier to hold up a tablet and share photos, videos and ideas rather than hold up a laptop (you need to be sitting down or have the screen projected via a VGA projector or TV).

Some examples include someone in the property sector showing digital portfolios of their properties, and then accessing Google maps to share with clients. This not only saves paper and gives clients better access to information, but also demonstrates professionalism in today’s digital world.

A world of apps

Currently the Google Play Store (Android devices), Apple iTunes Store (iOS) and Windows Phone Store (Windows devices) have over 1.8 million apps for purchase (either free or at a cost). More software companies are realising that the future is definitely mobile and apps are being developed for both tablets and smartphones. Whatever you use a computer for, you can normally find an app for your tablet that can do the same thing.
When searching for apps to help you with your work, work on these five key ideas:

1. Can you export the information, i.e. as a PDF or an image?
2. Can you bring information into the app? Or is it very one sided?
3. Can you share the information to other platforms, i.e. via email, cloud storage such as Dropbox, Box, iCloud, Google Drive and Evernote?
4. Does it do more than one thing? Try and find an app that fulfils a few different functions, unless you are looking to complete a very specific task.
5. How many in-app purchases do you need to buy in order to have the app at full capacity? Some apps are free, but then require you to spend twenty dollars in order to access all features.

Tablets sound great, but how do I choose one?

Three key things to look at when purchasing a tablet for either personal or business use:
1. Cost – There are some reasonable tablets to buy depending on exactly what you want the table to be able to do. Also take into account what features you would like to use on the tablet.
2. Operating system: If you struggle sometimes with new technology, stay with the same platform as your smartphone.
3. Accessories – what can you use with the device? Are there many external keyboards that pair with these tablets? Styluses? Or even cases that fit the tablet?

Running my business from my iPad for a month back in 2013 proved just how many tasks I could get completed. Not all things will be suitable for a tablet device, but it will make a positive difference to your workflow.

If you want to improve your workflow, Leaders in Heels is currently running a competition to win a Nokia Lumia 2520 Tablet and Nokia Power Keyboard valued at AU$1080 (see featured image)! The competition is open worldwide and entries close 28th February, 2015 (Sydney, Australia EST) so get in FAST! Click here for your chance to win.