It’s one of the most visited pages on many websites and yet easily overlooked by business owners. Often it’s relegated to the bottom of a website, and for other sites, it is missing. So, we’re here to share how to write the perfect About Us page for your website.

A client of mine recently confessed to me that after a year of putting it off, she had finally begun writing her About page. The reason for the sudden action? A customer had emailed and asked why she didn’t have one! That was enough to get her moving on it quickly.

For many people, it is the most difficult page on your website to write. It can be hard to know what to say when you live and breath your business every day. Writing their passion and brand story succinctly is a task many would rather avoid. However, done correctly it can have a massive impact on your personal brand and business.

Creating your About page

When thinking about how to write the perfect About Us page, it’s important to remember that people want to do business with people. A bright and engaging About page gives readers the opportunity to get to know the person behind the brand. A common mistake people make when writing an About page is thinking that it is a page about them. Instead, remember you are writing this page for your audience whether that’s your customers, client or readers. Consider what information your audience needs to know about you, to like and most importantly to trust you enough to want to do business with you.

First person or third person

Choose whether you will write your About page in the third person or the first person. There is no right or wrong, and both work well. Although there are many ways to write an About page, it should always be authentic and personable. Here is an excellent example from Time Stylers of an About page that is written in the third person but is still relatable and provides insight into the person behind the brand.

How to write the perfect about us page

Keep it short but informative

Many people find that they either have too much to say or not enough. If you find yourself wanting to tell your life story, consider writing a separate post specifically about your journey and provide a link on the about page so that those who are interested in reading more about you can do so at their leisure. If on the other hand, you find you are stuck for words, ask a friend who knows you well to help you identify the information you should share.

Tell your brand story

Include the brand story or the history of the business and how it has changed or grown when thinking about how to write the perfect about us page. Provide some insights into why you started your business and the values your business represents. The Thankyou company does a great job of using statistics and facts to share their brand story and passion for their cause as well as introducing the key players in the business.

How to write the perfect about us page

Explain the problem your product or service solves

Describe the people that you help, outlining the typical issues that they face and how you help solve the problem for them. Here is an example by Moxie, who make sanitary products. The note from founder Mia Klitsis effectively explains problems women can easily relate to when it comes to menstruation.

How to write the perfect about us page

Share something personal

To avoid oversharing and boring your readers keep it light, humorous and exciting. After sharing your story, you could try including five things your readers may not know about you!

Choose a conversational tone

Write as if you are speaking to a friend. A great way to do this is to shorten your words.

For example, I have not been in the industry as long as others, so my ideas are fresh.

can become;

haven’t been in the industry as long as others, so my ideas are fresh.

Keep the page engaging by breaking up the layout

Keep people reading your page by ensuring its design is pleasing to the eye. Avoid too much text, create intentional spaces and different elements for the readers such as images, video, breakout boxes and infographics.

Include an Image of yourself

An image of you is a must for an About page. Choose a high-quality image that is authentically you and demonstrates how approachable and professional you are. Photos of you doing what you love is always a good idea. If you are a gardener, include images of you in the garden. If you are a cook, then have some photos of you in the kitchen. Another option is to have a short welcome video on the page that people can view if they choose.

Introduce the team

If you have a team, then a picture of you with them can work well. The Big Group, a catering and events company, does this particularly well. They have included some fabulous fun images of their team in different working environments

How to write the perfect about us page

Include social proof

When you’re thinking about how to write the perfect about us page, remember it’s not just a bio. A great way to gain trust and credibility is to include some of your success stories, your best reviews, logos of companies you’ve worked with or awards you’ve received.

Call to action

Every good About page should have a call to action. This is a great place to encourage your readers to connect with you. A link to subscribe to your newsletter or an offer on your product or services works well here.

Don’t forget to share how your reader can get to know you better by providing your social media handles.

There is no time like the present. Its time to get writing and sharing with your readers an insight into why you do what you do.

Have you got any other tips you’d like to share?

Sarah Makris
About Sarah Makris
Sarah Makris is a Personal Branding and Communications coach based in Melbourne, Australia. She teaches clients how to upgrade their communications skills so they stand out in their industry and get the flexibility and rewards they want in their careers. Visit her website www.sarahmakris.com.au.

If you’ve ever had a public online presence – such as a website and social media pages for your business, or yourself – then at some point you’ve probably come across people who dislike you. Sometimes they have a reason, such as a bad experience at your establishment. Sometimes there’s no discernible reasons – haters gonna hate. And sometimes, it comes down to a case of misinterpreted words and bad luck. Just ask poor Justine Sacco.

How these people react can range from something as simple as a grumpy, “I hate you” statement, to rude and aggressive messages, to a full-on barrage of posts and tweets from people threatening to kill you or demanding you kill yourself. Hopefully, most of us will never experience that last one, but it can and does happen every day.

So, how should you deal with online harassment?

1. Take your hands away from the keyboard

Of course you want to respond immediately. Perhaps you were misunderstood, or the other person is using a spurious argument, or there’s a valid reason for what you said or did.

It doesn’t matter.

Don’t touch that keyboard. Close the browser window, step away from the computer, and go do something else. Go look at your nice flowers outside, or crochet one. Beat up your punching bag, go for a run, cook some comfort food. Whatever floats your boat.

Then, and only then, come back to the comment or comments. Consider the tone of the comment. Is the person serious about having a dialogue, or do they just want to prove they’re right? If it’s the latter, don’t respond.

If you do decide to respond, by this point you should have calmed down enough to give a less heated, less emotional response. To have a constructive debate, if you will. “But I’m not the kind of person who gets angry!” you say. Perhaps so. Just keep in mind that a lot happens in the unconscious mind, such as your choice of words. Consider, for example, how the phrase “Police fired tear gas” evokes a stronger emotional response than “Police sprayed tear gas”.

So step away from the keyboard, go do something else, then come back later.

2. Do not engage! Repeat: Do not engage!

As mentioned in the previous point, if someone is simply out to prove they’re right, or wants to complain, don’t respond.

When you’re in the maelstrom, it’s highly emotional. Most people’s first instinct is to either defend themselves, or lash back. After all, you’re under attack. But those are two of the worst things you can do, because it encourages your attackers to respond – and the last thing you want is a protracted, emotional debate in the public eye. It puts you, the public figure, in a bad light and gives more people a (bad) reason to attack you as well. It’s why authors, for example, are told that it’s generally a bad idea to respond to negative reviews.

…the last thing you want is a protracted, emotional debate in the public eye

It’s not worth it, and you will never be able to change another person’s mind through an online argument because they’re already convinced they’re right. It’s called Confirmation Bias.

There are also those who deliberately post inflammatory statements to get a response. Whether it’s for attention or for amusement, these “trolls” just want to agitate you and make you angry. There’s a reason one of the most common sayings online is “Don’t feed the trolls”!

And if there’s an online mob out to attack you, responding simply makes you a bigger, better target for them. Anything you say can and will be used against you.

3. Total lockdown

Anyone seriously determined to harass you will also try to get into your email, social media accounts, website, and anywhere else they can dig through your private information and find information and/or pictures that can be used against you.

Lock down all your important accounts. Change your password and security question/answer – and make sure they’re secure! Use a password manager, which generates long, randomised passwords for each site and automatically signs you in – meaning you only need to remember one password. Turn on two-factor authentication, which requires an additional code sent to your mobile or generated by an app, before anyone can log in. Perhaps this sounds like overkill, but if someone is out to get you, gaining access to any of your accounts is like a goldmine for them.

Finally, ensure your personal data is scrubbed from the internet (see this useful guide). It’s not always foolproof and you may not be able to remove everything, but you can make it a lot harder for a stranger to find out where you live and work!

4. Seek support

The “Do not engage” principle doesn’t always work. There are people who, despite your silence, will continue to attack you.

Sometimes, it’s just one nasty comment. Other times, it’s a protracted attack by a particularly determined individual, or a whole segment of the internet. Whatever the case, it can be easy to become stressed and beaten down by the ferocity of the attack.

Don’t try to deal with it alone.

The internet can become a vicious place when you’re a designated target. Just ask anyone who’s experienced more extreme bullying, and they’ll have tales of having their personal details leaked online (doxxing), receiving abusive anonymous calls, violent threats, takeaway sent to their door for payment on delivery, even in some cases having the police called to their property after being tipped off about someone being attacked there. (In America, the standard is calling in a SWAT team, and there’s even a term – swatting.)

It can be overwhelming, so seek support from loved ones and friends. Complain to them offline, out of the public eye. Ask them to help you sort through the nasty messages, because it’s much easier for them to keep an emotional distance. Crash at their place if you feel threatened, or cry on their shoulder.

You can also seek support from communities dedicated to helping people who are being harassed online. Crash Override Network is one such community set up by two online abuse survivors, who have created a network of experts in fields from law enforcement and law to white-hat hacking, PR and counselling. They provide advice for how to prevent attacks, as well as support for those under attack.

And if you ever reach the point where you’re contemplating suicide, please, please reach out to organisations such as BeyondBlue on 1300 22 4636 if you’re in Australia, or the National Suicide Prevention Lifeline on 1800 273 8255 if you’re in America. Here is a list of suicide hotlines for a number of other countries.

 

Online harassment can be a stressful, heartbreaking experience. But you can learn to deal with the smaller-scale haters, and survive through the big ones. You are not alone. You don’t have to be.


Last month, Netflix launched in Australia. Although there have been other companies such as Stan and Presto jostling to get into the online streaming space, Netflix is the one that many people have been waiting for. After all, it’s the company that started the online streaming trend, and is only growing. So here, we answer the most common questions about Netflix, and online streaming in general.

Everything above sounded like nonsense. What is Netflix?

Netflix lets you watch TV shows and movies online. The idea is simple–log on, select what you want to watch, and start watching as your internet allows. It’s pretty much like YouTube, but with better streaming technology and deals with big companies to provide you with content for your viewing pleasure. There are other companies like Stan and Presto that do the same thing, but Netflix is the most well-known.

What if I don’t have internet, can I still watch?

Then you’re bang out of luck. Video streaming services don’t allow you to download content to watch offline, and Netflix has already said that it’s never going to happen. There are, of course, some (rather clunky) ways around it, such as recording your desktop or using other, specific software to record the stream as it plays, but note that this is a violation of Netflix’s Terms of Service.

If you want to watch offline, you’re better off purchasing the content yourself.

Okay, what if I have a data limit for my internet?

In your account page, you can set the playback settings to Auto, Low, Medium or High. It goes without saying that “Low” will use the least data while “High” will use the most. “Auto” changes the quality of the picture as you watch, depending how fast your internet is running. It’s the default setting, but not so good if you have fast internet and not much data!

My friends overseas have told me to watch Series X or Movie Y on Netflix, but I can’t find them! Where are they?

Content on Netflix varies from region to region, depending on the rights that Netflix can secure for each country. In Australia, many shows have already been signed to competitors, Free-To-Air TV or Foxtel with exclusive rights. What this basically means for you and me is that many shows which are available on Netflix in the USA or UK, for example, will not be available on Netflix Australia. You’ll have to sign up to other services (and yes, pay for them as well) in order to access said content.

That sucks.

Yes, yes it does.

Netflix says they’re continually updating their content, but there’s not much they can do about shows and movies where exclusive rights have been signed to others.

Is there anything I can do about it?

You could look into a Virtual Private Network (VPN), which make you look like you’re browsing from a different country. GetFlix, UnoTelly and Unblock US are some examples. They charge a small fee, but are simple to use– a quick install on your browser or mobile and you’re good to go. There are some free VPNs, but they may compromise your internet security. If Netflix thinks you’re browsing from a different country, the content in Netflix changes accordingly.

…Not that we condone this, of course.

How do I see everything that’s on Netflix?

Unfortunately, Netflix won’t show you a full content list. You’ll only get to view a small cross-section based on movies and series that you’ve rated. You can also search for a specific title, person or genre, and I believe the search algorithm isn’t bad. There’s also a great site which has a list of all content on Netflix with daily updates on any new content.

How much does Netflix cost?

Netflix Australia has three plans.

  1. Standard-definition only, streaming to a single device – $8.99
  2. High-definition, streaming to two devices – $11.99
  3. 4K ultra-high-definition (and HD and SD), streaming to four devices – $14.99

Here’s a little tip, the four devices don’t have to be at the same address, so you may want to consider the $14.99 plan split with up to three other friends.  Each of you gets your own profile, so you don’t need to worry about being recommended gross shows thanks to your best friend’s weird interest in slugs. It comes to $3.75 a month, which you have to admit is pretty good value!

Featured image: Bugger Project 365 Day 276

Do you have any other questions about Netflix or online streaming? Any tips to get the best value out of such services? We’d love to hear from you in the comments!


These days, having an online presence is incredibly important. Your website is especially important, as most of the time it will be how potential customers get their first impression of you. We’ve written previously about things to ask your website developer. But what if you’re not ready for such a big commitment yet? If you just want to dip your toe in the water, here are three companies that will help you get a simple website up and running, with minimal technical knowledge required.

1. Tumblr

This is one of the simplest ways to get started. All you need to do is sign up for an account, pick a template, and away you go. Tumblr is best for blogging and putting up photos, so if your business runs along those lines (think handicrafts, bakery, restaurant, anything that is eminently photographable) then Tumblr might work for you.

Technically, Tumblr can also fall under the category of social media, but it’s less about the interaction and more about the posting of information that can then be shared. It also has some excellent themes for businesses–check out this page for a sampling of the kind of themes you can get. If you have your own domain name, Tumblr also has that option.

Tumblr is completely free, including adding your own domain name.

2. WordPress

No doubt you’ve already heard of WordPress–it’s one of the most commonly used sites. As a matter of fact, that’s what we use here at Leaders in Heels!

WordPress comes in two flavours–you can either use their hosting (which comes with a free domain name, yourname.wordpress.com) or your can run it off your own web host and install it yourself. The latter requires you to own a domain name. On WordPress hosting, you get 3GB of storage space and unlimited bandwidth while installing it yourself will depend on the limits of your web hosting plan.

WordPress is easy to use, hugely customisable with a large range of themes and plug-ins for just about any requirement such as eCommerce or portfolios, and even easier to keep updated once set up. It’s also free in both flavours, though note that if you want to use a custom domain with WordPress hosting, there is a small annual charge of USD$13 .

3. Squarespace

There are many sites that allow you to design a website in a simple drag-and-drop function, such as Wix or Weebly. I’ve found, however, that Squarespace is one of the best out there. It’s not as well-known as the others yet, but it has the most elegant and carefully-selected website designs–one look, and it’s clearly heads and shoulders above the others. It also has the most bandwidth and storage. All its themes are responsive, meaning they will automatically change to fit smaller screens such as tablets and smartphones, a very important consideration in our mobile-driven society.

You also have extensive help videos if it seems a little overwhelming, and they also have a 24/7 support team, which is always appreciated when working late into the night–or if you live on the other side of the world from New York!

Squarespace only has paid plans, starting from USD$8 a month. You get a free custom domain for the first year, as well (but are charged at USD$20 a year afterwards, so it may be worth looking around at other domain name providers). If you want a website with a design that’s not just simple to create and edit, but also highly customisable, I’d strongly recommend giving them a go.

What online services would you recommend for someone starting a website? We’d love to hear about it in the comments!

Featured image: Construyendo una torre 2


This is the second post in our “Things to ask” tech series. Click on the link to read the previous article about “Three things to ask… Your software developer“.

Whether you’re a freelancer, a consultant, a business owner, or even someone in the arts, a website is one of the most important parts of selling yourself. In our always-connected world, a lot of the time your website is the first impression you’ll make on your potential clients or audience, and we all know that first impressions matter.

Your website will be your calling card, the front page to you and what you stand for. But for many of us who don’t have the skills to develop a website ourselves, we need to hire someone else to do it. There are many people who claim to be competent web developers, but far less who can actually back up that claim. How do we know that we’re not going to be taken for a ride?

Here Kasia Gospos, the founder of Leaders in Heels, shares four things you should ask your website developer.

Can I see your previous work/contact your previous clients?

…ask them specifically what part of the website they builtWhen looking at a developer’s portfolio, be sure to ask them specifically what part of the website they built. Websites are often built by multiple developers, sometimes over a long period of time. Don’t simply assume that the websites in a developer’s portfolio were completely built by them–they may have come in much later and only worked on a small area.

This links in to contacting the developer’s previous clients. A developer can easily make their look more glamourous than it actually was, so chat to others who have worked with them and ask how effective and reliable the developer was. Someone who’s not willing to give any references should be a bright red warning flag!

How many changes can I make?

Don’t forget to ask about ongoing costsNo matter how glitter-eyed you are over a particular theme or design, there will be changes. Most of the time, there will be a lot of changes. Confirm upfront how many rounds of changes are included in the price, and whether the changes allowed are large ones or small ones. Changing the size/colour/style of text or adding a button is a small change. Adding more features to a page such as transition animations or a shopping cart functionality is a big change.

Don’t forget to ask about ongoing costs. If you discover a change you missed during the initial build, how much will it cost to fix the problem?

How can I make the build more cost-effective?

It’s easy to get carried away with great ideas for features and page designs, but custom builds will take more time and, of course, cost more money. There are many standard website themes and plug-ins that will give you the functionality you need, if you’re willing to compromise. Ask your developer whether there are existing templates or code that can be used instead of building from scratch, and how much that will save on the final bill.

What are your payment terms?

The best approach is to agree on payments scheduled by agreed milestonesIt’s important to be clear on this from the very beginning. Does the developer require payment upfront? Half now, half when complete? The best approach is to agree on payments scheduled by agreed milestones such as implementing a new style, additional pages, a shopping cart, or SEO tools.

Also ensure that the contract enables you to pull out easily in case you realise the developer has a different vision to yours that they’re not willing to budge on, or if their work isn’t up to the quality you expected. There’s nothing worse than getting halfway through a build, realising it won’t work, but having no way out until the end when the entire site has been built and invoices paid.

Do you have any other questions you think are important to ask your software developer? Share them in the comments below!


The present generation craves for learning that conventional teaching methods cannot provide. Students want to have more in their learning experiences. This is brought about by the fact that technology has been readily available to modern youth. Before children even attend formal schooling, parents have already provided them with gadgets that allow them to manipulate images and content, shown on the monitors. Most young students have experienced the Internet and mobile communications through devices such as smart phones, laptops, and tablets. These and social networking sites elevate the interactive experience. Television and the Internet are seen now as the modern student’s best friends.

Through the help of e-learning, your students are allowed to utilize the technology available for them to gain more knowledge. When they learn more, you gain the satisfaction that you are, indeed, providing quality education to your children.

Benefits of E-Learning

The following are the known benefits of e-learning:

  1. It’s customized and personal. E-learning provides a more tailored form of learning for your child. Some students learn quickly, while others take more time. Different learning styles require learning tools that will be able to deliver the lessons very well. Through this customized and personal approach to learning, your child will learn according to his or her learning style and abilities. E-learning tools are engaging and accessible. You can even gauge your child’s progress with e-learning systems.
  2. It’s interactive. Passivity is avoided in e-learning. Knowledge is not only heard and seen. The students experience what they learn. Your child is exposed to real-life situations, enabling them to retain the lesson in the long-term memory slot.
  3. It’s engaging. It is very stimulating for your child to learn through e-learning. Virtual tools have role-playing and multi-player modes that help your student gain more confidence.

Effectiveness of E-Learning

E-learning is very effective because of many factors:

  1. It’s in real-time. Your child learns at any given time and place. There is no need to adhere to certain schedules anymore. Internet access isn’t even a problem with e-learning. You can just upload the result of the content that you studied offline when you regain your Internet connection.
  2. It gives you the courage to fail. Children are afraid to be humiliated when they fail during a class recitation. With e-learning, failure is faced with more openness and confidence. Exploration is even triggered as your child learns to test various ideas. The best part is that you child can always start over. These are often unachievable in conventional classroom setups.

Online Educational Games

Online educational games are also helpful in e-learning. Through these creative tools, your child learns lessons on dealing with emotions, computer basics, and various social skills. These games also teach your child to develop more focus. Your student’s attention span becomes much longer because the task has to be finished for the game to progress. Your child also learns about sense of achievement, self-confidence, and patience.

By playing these games online, your child has the chance to know other cultures. Other children from every corner of the world can play with your child. The interaction makes all of them familiar with other traditions as well. Ultimately, your child learns how to work with other people, regardless.

Help your child explore more e-learning options. Many e-learning tools available for you to try. Start now and harness the benefits of this type of hi-tech learning.

Featured photo: Lupuca

 

Jade BennyJade Benny

Jade is regular content provider for Inspire Education and other self improvement and education related blogs. She is fond of spending time with family and friends, reading, writing, and listening to her favorite music. Get in touch with her through her Twitter and Google+ accounts.