On Tuesday 16 June, 2015, Leaders in Heels is holding our first-ever workshop about Creating Brand Awareness Online. It’s a free event held at Fishburners, 608 Harris Street, Ultimo NSW. In the lead-up to the event, we’ve asked our amazing speakers a few questions about online branding, and any tips they have for entrepreneurs. You can find our previous interview with Andre Weyher here.
Our next interviewee is Anna Kochetkova. She’s the client manager at Yours Socially and has been supporting small businesses in getting noticed through social media, by creating successful campaigns. She is crazy about creating content that is impactful and achieves outstanding results.
1. What do you do and what is your experience with Creating Brand Awareness Online?
As a social media butterfly and strategist, I’ve been working with small businesses’ digital presence for years now. In my experience, it is all about entering this humans’ playground where everyone are already having fruitful conversations; and entering it with the right content to support the existing social madness. Social media space is perfect for brand awareness activities; however, it doesn’t tolerate interruptions. Creating brand awareness online includes solid strategy, perfect content, well defined goals and both eye balls on the end results.
Creating brand awareness online includes solid strategy, perfect content, well defined goals and both eye balls on the end results.
2. How has online branding changed over the past 5 years online?
Online branding has been changing over the period of about 10 years. The last 5 years have been particularly fast. Social media has become hipster, in a way! What I am trying to say is that there is nothing new in getting a business Facebook Page or a Twitter account; however 5 years ago it was still an outrageous marketing strategy. This change imposes benefits and challenges – it is harder to impress and you simply have to be on social media.
3. What is one common mistake you’ve seen people make when marketing their brand online?
No strategy. Low quality content. No goals. These are the main 3 mistakes or questions people come to us with. They usually say, “We started a Facebook Page and posted a few pictures and videos but I don’t think it is doing anything for us.”
Ignorance is not bliss when it comes to online branding. Even so, this is a common problem because social media is only a part of businesses’ marketing strategy, not the core. This is why we, as social media obsessed experts, make sure this headache is gone and everything is looked after.
No strategy. Low quality content. No goals. These are the main 3 mistakes or questions people come to us with.
4. What is one hot tip you’d give entrepreneurs if they have never marketed before?
If you decide to market your brand with the help of social media, take some time to explore what others are doing if they are doing it well. Try to understand the patterns. Map up a solid strategy. Test things. Never try for a few weeks, decide that it didn’t work and give up – that never works in any marketing space whether it is public relations, search engine optimization or social media. And of course get professional advice or even a few tips off someone who is online 24/7 – like us!
5. If you had to be a brand, who would you be and why?
As a brand, we are bright, daring, social, entertaining, goals orientated, results driven and fun – that must be Elvis Presley :)
If you like what Anna has to say, why not sign up for our workshop–it’s free, and you’ll be getting the best advice from experts in the brand awareness field!