LinkedIn is currently the only business to business online social networking site. When used correctly it can generate lots of enquiries for your business.  As well as people searching for you within the site, your LinkedIn profile can also be found externally in a Google search.  Sadly, most business owners don’t optimise their online profile and are missing out on using their LinkedIn profile to generate new business.

Here are the four main areas you need to optimise in your LinkedIn profile to generate new business.

Your LinkedIn Headline

Located under your name, your headline is one of the main factors contributing to where your profile is listed when people are searching.  By default it’s the job title of your last job. You should be using this area to allow more people to find you and attract their attention when they do.

No one ever searches for the CEO of Pty Ltd (unless they are a sales person!), they are searching for keywords; social media expert, ghost writer, financial planner, etc. Ensure that you use these terms in your headline.

Your headline can either be a complete sentence or a list of words and phrases.  Just do what works best for you.

Your LinkedIn Summary

Once your LinkedIn profile has been found, your summary is often the next major area which is read.  This is an area where you can expand and provide more information about yourself, your business and the services you offer.

Your summary serves two main purposes.  It helps in search rankings, so it’s important to repeat the keywords (which you used in your headline), but it’s better if they flow in a sentence.  The easiest way is to make a list of your products/services or ways you can help people.  This will often include most of your major keywords.

The second purpose is to build rapport with the reader.  Therefore make it personal, professional and enjoyable to read.  Don’t use stuffy 3rd person speak.  Write like you were having a conversation with them.

At the end remember to include a clear to call to action.  i.e. “If you are interested in finding out how to work with me call xxx xxx xxx”

Recommendations

You know that people want to work with people they know, like and trust.  But did you know that 70% of people trust consumer opinions posted online? When viewers read the recommendations on your profile, most of them will believe that what they are reading is true.

This is huge! When people read a recommendation on your LinkedIn profile it instantly boosts your credibility and increases the chances of you being contacted.

Aim to get at least 10 recommendations on your most current job and then focus on adding new ones.  The best way to get them is to ask!  Also remember “Giver’s Gain” and send out some recommendations as well.  It’s good karma.

Skills + Expertise in your LinkedIn profile

The final section to optimise is the Skills + Expertise section.  Following on from your recommendations, this is a quick way for people to endorse your skills in certain areas.  When it was first launched, LinkedIn pulled information from your profile and created your own list of skills.

It’s really important that you go in and edit this list to skills that you want to be known for.  Along with the public endorsement for your skills and expertise, it’s another area which LinkedIn uses to determine the search results rankings.  If you have a high amount of endorsements for “online marketing” then your profile will be moved to the top of the list.

How does your LinkedIn profile look?  Are these four areas optimised for LinkedIn success?

Image credit: A name like Shields can make you defensive

Natalie Alaimo

Natalie Alaimo is a social media marketing expert who teaches small business owners & entrepreneurs how to build the brand of “YOU” via social media & online marketing to create an avalanche of clients ready to buy from you.


If you are an average iPhone user, you probably only use a small fraction of its features.  But with every new model and software update, Apple adds some nifty features which can make your home and work life easier.  Here are some of my favourite handy iPhone tips;

Do Not Disturb

When I discovered this feature, I fell in love with my iPhone all over again. From Facebook notifications to reminding you to play games – your phone is buzzing 24/7. This, of course, isn’t fun at night when you need to get some shut eye.

Enter the Do Not Disturb.  You can either set it manually or automatically (which I do).  Every night from 9pm until 6am in the morning, you won’t hear a peep from my phone, unless it’s from someone in my favourite list or the same number calling the second time within 3 minutes. I love that it has the safety features inbuilt in case of emergency.  Find Do Not Disturb in the setting section of your iPhone.

Easy Sharing

Have you ever been reading an article (maybe this one) and thought my bestie would really love this or my boss needs to read this? Prior to iPhone it involved lots of copying and pasting, navigating between apps, but not any more.  Most apps, especially the Apple ones (safari, notes etc) have inbuilt easy sharing. Just find the share button and either email or send an message.  Where your button is placed and what it looks like depends on which version of software you are running . Depending on the app you can even share directly to Facebook and Twitter. I use this feature to send myself reminders or articles to read/reference later.

Screen Capture

Screen capture is one of those tools that I’m not sure how we survived without. You will be surprised about how much you actually use this handy feature.  If there was ever anything in your screen that you would like as a photo you can take a quick picture. The picture will then be stored on your iPhone in the photo section. I’ve used this for heaps of different ideas such as; saving inspiration quotes from Facebook, wedding/event planning ideas, receipts after online purchases, ideas for your own content creation.  To take a photo of the screen click the home button and the on/off button at the same time.  Your photo will then be stored in your photos app.  How do you think I got the images for this article?

Phone Search

Our phones have many items stored on them these days, from photos, notes, emails, contacts, books and games.  Instead of scrolling through your phone to find the app you want or a particular email, you can quickly located it using the iPhone search feature.  It’s a really simple tool which will save you valuable time.  If you are on iOS7, pull the screen down and a search bar will appear.  On older software versions, scroll to the far left and a search bar will appear.  Type in what you are looking for and click on the results to be taken directly to the item. You can also pull down the screen within your messages and just search your messages app.

Contact Favourites

I’m sure you have list of people who you call the most, and instead of searching through your contacts, why not add them to your Phone Favourites?.  When in your phone app, your favourites are located on the far left. To add a contact to your favourite list, find them in your normal contact list, scroll down and click on ‘add to favourites’  Once they are in your favourites list, you can reorder them by clicking on the “edit” button, then it’s a simple drop and drag to re-position them.

What are some of the features you love on your iphone?  Share your handy iPhone tips in the comments below.

Featured Image Credit: Karlis Dambrans

Natalie Alaimo

Natalie Alaimo is a social media marketing expert who teaches small business owners & entrepreneurs how to build the brand of “YOU” via social media & online marketing to create an avalanche of clients ready to buy from you.


Creating a successful Facebook marketing strategy can’t be done without content.  Your content is how you can find, reach, influence, engage, motivate, inspire and convert your ideal client.  It’s pretty clear to say that without content you don’t have a Facebook marketing strategy at all.

Working with hundreds of business owners, I find that their biggest struggle with Facebook is coming up with consistent content to share on their page each and every week.  Often they can speak with their clients face to face with no issue, but asking them to share this same content on Facebook and they freak out.  To get your creative juices flowing I’ve outlined below the four different types of content you can share on Facebook.

The four types are: SeeMe, BelieveMe, EngageMe + PayMe content.  I’ve outlined them below and shared an example of each.

SeeMe Content

SeeMe Content is content which is highly relevant to your ideal client but has no bearing on your business. The goal behind great SeeMe content is that your ideal client (who are already fans of your page) share this content with their friends/family etc who are also your ideal client.  It should trigger the thought – “My friends will really like this, I’ll share this on my profile”

When this action occurs your page is exposed to more people and it helps you grow your fan based organically.

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BelieveMe Content

BelieveMe Content is content which is about your business – but not sales related.  The ideal is to position yourself and company as the expert in your industry.  The easiest  way for most people is to provide tips and hints about your products, services, industry, company etc.  Always aim to be education, inspiration and entertaining.  No boring content here.  The goal of your BelieveMe Content is to build your credibility (or BelieveMe Bank) with your fans so that when they are ready to purchase your product or service you are the only choice for them because they know, like and trust you.

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EngageMe Content

The more your fans interact or engage with your page on Facebook, the more likely they are to see more of your content.  For this reason it’s important to create content specifically designed to encourage them to do so.  It could be as simple as asking them to click the “like” button or answer a question.  And I’ll let you in on a little secret – people love sharing their opinions – so ask them often and this really get the conversation started.

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PayMe Content

When business owners venture into the world of Facebook they either are sell, sell, sell or they completely forget about asking people to buy from them.  Facebook is a social networking site, so social should be your primary goal, however you must make it easy for people to buy from you and this is where the PayMe Content comes into play.  Your PayMe content should be designed to take people to the next steps in your business; direct them to your website, online store, ask them to call, drop into your location – whatever it is for your business.

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When creating your content aim for 80% to be SeeMe, BelieveMe + EngageMe content whilst only 20% should be PayMe Content.

Grab a piece of paper now, and write down 10 ideas for each of the types of content. Great.  You now have 40 pieces of content which you can share on your Facebook Page.  Use the Facebook Schedule to make sure you are posting regularly and staying consistent.

Natalie Alaimo

Natalie Alaimo is a social media marketing expert who teaches small business owners & entrepreneurs how to build the brand of “YOU” via social media & online marketing to create an avalanche of clients ready to buy from you.

Featured image: credit


Social Media can help you generate more leads, sales and clients, it can also suck your time if you let it.  In order to keep your social media effective but productive, use some of these tools, resources and apps to make your life easier.  Here are five of my favourites:

1. Inbuilt Facebook Post Scheduler

An awesome feature of Facebook which not many people know about is their inbuilt post scheduler.  This allows you to create all your content, upload it on Facebook and have it distributed at the time and date which suits you.  I use this weekly to schedule all my content for the week, which means I’m consistently showing up each day. Create your content as you normally would, then instead of clicking on the bottom right corner to post, click on the clock located in the bottom left corner.  Then select the year, month, day and time you want your post to be published.  You can schedule up to six months in advance.

2. iPhone (or Smartphone) Camera

Stock photos can be expensive! But photos increase engagement and grab people’s attention online so they are necessary.  Instead of purchasing stock photos, I like to take my own images using my iPhone. The quality is perfect for online usage and it’s super easy to use. Start taking photos of things which grab your attention, as you never know when you might use them. When out and about take photos and remember you can also use items in your own office.  In one of my training sessions, I talk about tracking your sales leads using a pen and paper via the phone – so of course – I took an image of my Kikki K Notepad and Pen – easy and only took me 5 seconds.

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3. Pic Monkey

If you want to create your own image for social media or add something special to your iPhone images, check out Pic Monkey. This free online tool is very easy to use – just click and drag.  It allows you to add boards, text and so much more.  Plus they have some templates already set up for the most common images such as your Facebook Cover Image.  View all the features at Pic Monkey

4. Flipboard

If you like to stay current with what your friends are doing and news stories, you will love Flipboard. It allows you to import your Facebook, Twitter and RSS feed into their handy iPad app.  You can then view all this content like you would be reading a magazine; lots of white space, bigger images and full news articles.  I like to use this to find ideas for content creation for my Facebook page and blog posts.  You can download it for free here.

5. Hootsuite

If you are finding it hard to stick to a small amount of time on social sites each day (just for business stuff) then Hootsuite might be the answer.  It’s a social media dashboard which allows you to see all your social accounts on one screen.  You can see your Facebook, Twitter, and LinkedIn accounts all on one screen, meaning there are less distractions.  It also allows you to post new content and reply to others’ comments right there in the application. It’s web and app based and they have a free account option.  Find out more here.

Are you using any of these, or can you offer suggestions for a better one?  I would love to hear what you think in the comments below.

Featured Image Credit: Johan Larsson

Natalie Alaimo

Natalie Alaimo is a social media marketing expert who teaches business owners how to build their brand via online marketing to create an avalanche of clients ready to buy from you. She helps clients via custom workshops, the Ask Natalie Academy and private coaching.  Natalie is the creator of The Social Media Blueprint – Managing Your Social Media in 10 Minutes per Day.

An Australian Gold Coast local she enjoys, tap dancing, painting and spending time with her family.

Natalie is an international speaker and blogger who has been involved with companies such as; Telstra, Ray White, BNI, BWI, WNA, Keune, Babor, Self Storage Association and Starshot Photography.


 

Setting up a Business Page on Facebook is a very quick and simple process, however setting up your Page correctly to maximise your impact takes a little bit more time.  I see so many Pages on Facebook who are missing out on sales leads, engagement opportunities and search traffic as they haven’t optimised their Page.  Below I’ve shared some of the main areas of your Facebook Business Page.

Setting up a Business Page on Facebook is a very quick and simple process, however setting up your Page correctly to maximise your impact takes a little bit more time.

Page Name

Your Page name should be your company or business name – “your trading name” – this is the one that most people would know). For example NAB vs National Australia Bank or VLT vs Varsity Lakes Travel.  While the longer name will help with keyword searching (if people put the word travel into the search bar), most of your existing customers who know you as VLT will never find you.  If your business name doesn’t describe what your business does – like Kikki K – you may like to add a descriptive word – such as ‘classic stationery’.  If you have under 200 fans you can change your Page name as many times as you like, after 200 fans you have to apply to Facebook.

Page Category

When setting up your Facebook Page you can select from one of six categories. You never want to set up a “cause or community” if you are running a business. If your page gets over 10,000 fans Facebook can take over management. I see many local business owners select the “local business or place” category and many are missing out by doing this. This category should only be selected if you have a physical location where people must come to, to do business with you. For example a hairdresser or restaurant.  Selecting this option allows people to ‘check in’ to your location via Facebook and help the viral spread of your Page.  If you have an office but don’t need people to be there, like an accountant or business consultant then select the other categories.  This way in your about section (as pictured below) you have the option to personalise your information.

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Example of About & Info section

About and Info Section

The about section (as pictured above) is located directly under your Profile image.  Facebook give you 250 characters to attract your audience.  As it’s at the top of the page many people view this section to find out if you are both a good fit.  Use this section to let people know what you’re about and how you can help them. I recommend including a call to action and a link to your website. The idea is to encourage people to take the next step with your business.  If you have selected the local business or place category you can’t change the information in this section.

 

When people click on the “About” link below this section they are taken to your Info Page. The info page is similar to your About Page on your website and is often one of the most viewed pages.  Sadly many Page owners just leave this area blank.  I recommend completing as much information as possible.  This way you can connect with your audience, build credibility and it also helps to increase your search rankings (i.e. more people will find your Page when searching on Google and Facebook).

 

Profile and Cover Image

Your Profile and Cover Image are the two main areas for branding on your business Page.  It’s vitally important that you include an image in both of these areas.  An image that reflects you, your business and is attractive to your market.  Your profile image it your identifier and follows you around Facebook when you interact on other Pages.  For this reason it shouldn’t be changed often and should be an image of you as the business owner.  On the other hand, your cover image should be changed regularly.  The cover image is an image, not a billboard, so make sure there is less than 20% text and is enticing to your target market.

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Example of Facebook user ‘Liking’ a business page

When someone likes your Page a story is created in their news feed which includes your cover image. Due to the visual nature people will decide if they also want to like your Page based on the cover image they see.

Content

Your content is probably the most important element of your Facebook Page. Your content is how you attract, connect and convert your fans into customers.  And you must show up every day (or at least 5 days per week).  Posting content consistently will help you grow your fans, engagement and sales.  Facebook Marketing is not a set and forget strategy.  Share content with the aim to educate and inspire your audience. Mix it up and include information about your business plus information on other topics your market is interested in.  If you run a hairdressing salon then you could also share information on fashion, local events, latest hair trends, quotes and stories about kids, etc.

 

How is your Facebook Page looking? Have you covered off everything listed above?

 

Natalie Alaimo

Natalie Alaimo is a social media marketing expert who teaches business owners how to build their brand via online marketing to create an avalanche of clients ready to buy from you. She helps clients via custom workshops, the Ask Natalie Academy and private coaching.  Natalie is the creator of The Social Media Blueprint – Managing Your Social Media in 10 Minutes per Day.

A Gold Coast, Australian local she enjoys, tap dancing, painting and spending time with her family.

Natalie is an international speaker and blogger who has been involved with companies such as; Telstra, Ray White, BNI, BWI, WNA, Keune, Babor, Self Storage Association and Starshot Photography.